Nour Sorour

Nour Sorour, arms crossed, in a white hijab and a black leather jacket, standing under the moon

Nour Sorour, UI/UX Team Lead at Tradinos, in Dubai

A leader by nature, and a very special artist.

Scroll to read her file

01 Research

Every project of yours starts with a persona.

So this one does too. Here is the user we built this page for.

Nour in a black beret and white hijab, in front of a yellow wall

Nour Sorour

نور سرور

UI/UX Team Lead at Tradinos. Lives in Dubai, grew up in Damascus.

"The user flow comes first. Every stop, everything they see, everything they tap. Then the UI."

Background

  • Baccalaureate in fine arts
  • Diploma in graphic design
  • A summer in Prague with CIEE
  • Joined Tradinos in June 2021 as a UX designer
  • Now leads its UI/UX team

Goals

  • Get the flow right before a single screen is drawn
  • Keep a version of every change
  • Grow a team that ships with taste

Frustrations

  • Handoffs that get lost in email
  • Spacing that is almost right

Tools

FigmaFigma MakeChatGPTFreepikRelumeNotion

Speaks

ArabicEnglishGerman

Gives back

Mentored young freelancers with SANAD, in Arabic.

Favourite character

Itachi Uchiha. Of course.

02 Ideate

Thirty ideas, then keep the best five.

That's how you ideate. So we ran your method on you.

30 ideas on the board
03 Design

Four files with your name on them.

Each one opens on your Behance.

LMIS for UNDP2024
808 × 632

LMIS for UNDP

A labour market platform that brings job listings, training and research together in one place.
Entreparents2023
808 × 632

Entreparents

A parenting app, taken from first research all the way to the final screens.
toddl.co2023
808 × 632

toddl.co

A marketplace where parents find and book activities for their kids, and the tools providers use to run them.
Tradinos website2022
808 × 632

The Tradinos website

The company's home on the web, and the first thing a new client sees of it.
04 Handoff

To the Itachi of every team you lead

You lead the way he did: quietly, a step ahead, carrying more than anyone sees. Nobody handed you that. You are a leader by nature.

And you are a very special artist. The fine-arts student from Damascus is still there in every screen you draw.

Every file you make ends in a handoff. This is ours to you: hand off what you know. Teach again, like you did with SANAD. Write the case studies. Give the talks. There are designers out there waiting to learn from you.

With love and respect,
Hassani Labs